Employer Branding Initiatives of the US Army |
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“America has a vast experience with public relations and catchy phrases, but one of its best must be the “Uncle Sam wants you” recruitment slogan. So, America knows how to convince young men that it's either profitable, fun, or simply the “right thing to do” to join the army, but some of its more unorthodox methods seem to be more successful than the classic ones.”1 - Florian Totu, games editor at Softpedia.com2, in November 2009.
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1] Florian Totu, “America's Army Boosts Recruitment Numbers,” http://news.softpedia.com, November 18, 2009. |
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